April Fools on Love Shrewsbury

When I was writing the April Fools editorial in bed at 8.30 yesterday morning it didn’t cross my mind that it would be the best day ever on the site. We over doubled our previous visits record, 5 times the average good days traffic and even got mentioned on local radio.

What was really interesting about the day was how quickly the article went viral and how quickly it started to bring visitors to the site. I published the article at 9.09, I immediately shared this on the Love Shrewsbury Facebook Page (with an audience of 877 likes), I then reshared to my personal Facebook friends (an audience of about 500). I then shared on my personal Twitter (knowing that the Love Shrewsbury Twitter would be tweeted automatically from IFTTT).

Almost instantly people started to click through to the website. Between 9.09 and 12pm traffic was fairly consistently showing 20-25 people reading the article. Just after 12 we broke the sites previous hits record (set sometime last year), by 9pm we had doubled this amount.

What was also interesting is the number of people that used the Facebook like button within the page, as I write this post it has 163 likes, given we struggle to get comments on the site its good to see people interacting in this way.

We’ve put a lot of work into developing our social media channels and days like yesterday so how effective they can be in distributing content and bringing traffic to the site.

The big challenge is continuing to develop content, the 1st of April only comes round once a year and this sort of article wouldn’t work any other time.

Today we have a great photographic piece about the closed Shrewsbury prison that I was hoping would be the big article of the week however something tells me it won’t cause as big a stir!