Started in 2001 ImAFish is my longest and most successful blog, having reached the front page of websites including and LifeHacke. ImAFish formed the backdrop for many of my more recent projects including Love Shrewsbury. The name comes from an episode of the BBC sitcom Red Dwarf where Rimmer writes I’m A Fish hundreds of times on his exam paper.

It came from a time where names such as Google and Yahoo were very popular but it also sat nicely in the web 2.0 era. It is often a popular talking point when introducing people to the site. Not many blogs have the longevity or following of ImAFish and the site is a testament to my long term philosophy.

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