A world leader in the manufacturing of off-highway wheels and supplier of structural assemblies, GKN Wheels and Structures required a new website that would enable them to effectively engage with their global audience. Wanting to add greater impact to their online representation, GKN’s new website needed to both comply with corporate brand guidelines yet stretch the boundaries enough to produce a unique and visually exciting communications tool. GKN turned to The Web Orchard for help.
As a global organisation with 250 years of business heritage, the website needed to be clear and intuitive to use by everyone within its extensive multi-lingual audience. Providing an engaging yet simple user journey, the primary objective of the new website was to enable people to easily find the information they were seeking within a few clicks.
On the challenges of the project, Peter White Director at The Web Orchard comments:
“As GKN Wheels and Structures is such a large organisation, it was vital that we delivered a website that would successfully break complex information down into a format and a flow that would be easy to digest by its audience. We had the challenge of creating an exciting new website that would be give the business its own identity.”
Appreciating the world-wide reach of the organisation, The Web Orchard focused emphasis on design and imagery. Creating the impact that GKN required whilst maximising the understanding of the written content, images that attracted attention whilst clearly demonstrating the products and their uses were incorporated. Complemented by bold design, icons and instinctive layout, the objective of the project was successfully achieved.
Working closely with The Web Orchard to transform business needs and vision into reality, Marketing & Communications Director for GKN Sali Morris was impressed:
“Working to a very tight deadline, we were impressed with how the team at The Web Orchard were able to absorb our objectives and deliver a solution that so clearly matched our needs. Providing us with a website that effectively communicates with our audiences and our stakeholders whilst giving us the flexibility to represent who we are with our customers, we are very pleased with the fresh, vibrant website that The Web Orchard have designed for us. Perfectly representing who we are as a business, we are delighted with the positive feedback we are receiving.”
Further to the website going live, GKN Wheels and Structures have seen in increase in website traffic and inbound enquiries.
To see the website, please visit www.gknwheels.com