A leading international manufacturer of vacuum insulation panels, Kevothermal appeals to a broad array of diverse markets. Selling to customers across the world it was vital that Kevothermal’s website complemented the excellent reputation of the organisation and supported its renowned high level of customer service.
Portraying the company brand and service through a dated website for a number of years, Kevothermal were ready to upgrade and refresh their online presence.
Requiring a responsive website that would attract and engage new audiences, it was important that new customers were able to understand quickly what the company was and what it did. Offering a complex service whilst speaking to a range of industry sectors, it was vital that the website user could navigate easily through the website to find the information that was relevant to them. Wanting to retain viewers whilst increasing conversions, the new Kevothermal website needed to function as powerful sales and marketing tool.
Working closely with the team at The Web Orchard, Sales Manager at Kevothermal, Mark Launders talks about how the content and the design of the site was re-built with their customers firmly in mind;
“Focusing on the customer experience, we worked on making the information within the website easy to digest. Re-writing the content to make it more SEO friendly, the graphics and imagery selected for the website were specific to enabling quick understanding. This was important, as an internationally company communicating with people speaking a host of different languages, we needed techniques in place that would make that communication universal.”
Providing Kevothermal with a website that satisfied all the objectives, the organisation are now jeen to duplicate the design for their American website. Thrilled with final result, Mark concludes:
“The new website is fantastic and the service that we received from The Web Orchard was equally as impressive. Knowing us as a company and understanding what we would need in order to reach our objectives, made working in partnership with The Web Orchard very easy. They really did a great job.”
To view the Kevothermal website, please visit www.kevothermal.eu