That time we had a website on Dragons Den

I was cleaning out my pictures folder earlier and came across the below screenshot. Five years ago a customer approached us wanting a new website ready for their appearance on the BBC show Dragons Den – the only problem – the show aired on prime time BBC2 in 2 weeks time.

Not to want to miss such a great opportunity we pulled out all the stops to get the site designed, built and populated with only a few hours to spare. The next problem – what to do if the 3 million people watching the show wanted to visit the site?

Fortunately, in our planning we had separated the front-end homepage & product pages from the shopping cart functionality based on the assumption most people would simply want to check out the company rather than purchase its products.

We configured Drupal to generated static pages then used Cloudflare to cache our assets for a long period. The result was that the 250,000 visits the site got over a 90 min period were almost all served up with content from the Cloudflare network and the company received more orders in that period then they normally would in a month.

The achievement for me wasn’t that we got the site designed and built in such as short period, its that we kept it up, loading fast and fully exploited all the PR the show had given the company.

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