Working in partnership with the UK’s first Business Improvement District (BID), The Web Orchard have contributed to the ongoing success of the ‘Keep It Kingston’ campaign developed by not-for-profit membership organisation, Kingston First.
Launched in 2017, the Keep It Kingston scheme offers multiple benefits to members; including free marketing opportunities through which to promote their brands and businesses as well as fantastic benefits for their employees that provide them with exclusive discounts across the town.
Originally launched as a card with a directory of offers on a section of the Kingston First website (which was also designed and built by The Web Orchard), the Keep It Kingston initiative experienced fast success and quickly grew amongst Kingston First’s members and employees; over 13,000 cards were in circulation in 2019. With greater traffic going through the Kingston First website to access information on the Keep It Kingston scheme, the management team decided to reconsider the customer journey that their online users were experiencing, Kirsten Henly, Chief Executive at Kingston First comments:
“As the scheme grew, and following feedback from our members and users, we decided to evolve the scheme and provide a fully digital Keep it Kingston function. Our priorities were to make the scheme more user-friendly and create a platform which enabled understand more clearly how the service was performing and being used. We tasked The Web Orchard with creating a bespoke Keep It Kingston App and a linked website. The Web Orchard were already our existing chosen partner with respect to our main B2B website, so we had no hesitation in turning to them for help with this new project.”
Pete White Director at The Web Orchard expands:
“Further to designing and building the website to enable Kingston First to promote themselves, the town and the businesses within the BID, we very quickly saw an opportunity to increase reach, accessibility and interactivity for the Keep It Kingston scheme via the development of a complementary App. Applicable for iPhone and Android devises, the new App enables Kingston’s business community to quickly and easily take advantage of the array of money saving opportunities developed by Kingston First.”
On the new App and her experience of working with The Web Orchard, Kirsten concludes:
“The new App has been overwhelmingly popular and well received by our members, with 5,000 users on board in just 3 months. It’s one of our most accessed services which is great for both members who have employees using the scheme and for members who are providing offers.
“The Web Orchard team took the time to understand our goals and have translated our brief into an excellent product. We continue to work with The Web Orchard on further developments for the App and benefit from their insight and straightforward approach to problem-solving, alongside supporting us to get the best out of App for our members.