Working in partnership with Innovise

Innovise is an international software solutions provider to the Cleaning, Guarding and Facilities Management industries. Working with organisations throughout the UK, Europe, Canada and America, Innovise is a leading supplier of workforce management & service delivery software, renowned for its innovation and cutting-edge technology,

The objective

Providing a portfolio of software solutions to a number of industry sectors across a growing number of countries, Innovise required a website that was able to clearly and effectively communicate with all of their audiences. Wishing to enable website visitors to easily understand the technology that they provide, the benefits of the solutions and to find the specific software package to match the web browsers needs, Innovise turned to The Web Orchard for assistance.

The method

Analysing the original customer journey and the user experience, The Web Orchard were able to identify ways in which to improve navigation through the website and engagement with the Innovise offering. Enabling people to effectively ‘self-serve’; learning about the different software solutions and selecting the one best suited to their needs, was a primary objective for Innovise. Creating clear pathways through the information, complemented with bold, simple infographics and imagery, provided the new website with a much easier route to sale. Working with Innovise, The Web Orchard edited and created new user-friendly content to sit within a layout that encourages click through to other areas of the site.

The result

Bright, engaging and fit for purpose, the final website developed by The Web Orchard and presented to Innovise satisfies all of the objectives. Complex information and confusing navigation has been transformed to provide a website that allows anyone, from any industry sector within any country to understand exactly what Innovise provide and how it will benefit their organisation.

Working in partnership with KiwiKit

Bringing innovative products to the UK market, KiwiKit is the UK’s premium supplier of New Zealand solutions to British farmers, fencing contractors and vetinary surgeons. Boasting a large and ever-growing portfolio of products, KiwiKit has built its reputation on the quality of its solutions and the value they add to an enterprise or lifestyle. Requiring a user-friendly website with the capacity to grow with the company and its audiences, Kiwi Kit sought out The Web Orchard for help.

The Objective:

Wanting to make browsing for and purchasing products as simple as possible for their audience, KiwiKit needed a website that would be intuitive and simple to navigate. Encouraging website users to spend more time on the site, exploring product ranges and viewing new and different areas, the website needed to be engaging both in its design and in its content.

The Method:

Working alongside KiwiKit, The Web Orchard designed a clear, clean website to enable fast, simple shopping. Built with the consumer firmly in mind, fresh design, informative imagery and intuitive grouping of information was implemented, to allow website browsers to easily find their way back to products of interest, each time they viewed the website. Pete White Director at The Web Orchard continues:

“As the primary sales tool for KiwiKit, it was vital that the website was designed to attract and then encourage people to buy the products featured on it. We also wanted to persuade people to browse through other product lines with the outcome being the purchase of extra or new products that they might not have considered before. Making the new website very clear in its layout and extremely simple to navigate, now enables KiwiKit to capture customers that might re-visit the site several times before making a purchase.”

The Result:

Promoting the brand as well as the offering of the organisation to its extensive audience, the website has proved extremely successful. Significantly increasing website traffic and sales since its launch, the team at KiwiKit are delighted with the results. Stephanie Rogers at KiwiKit elaborates:

“The new website has received nothing but positive feedback from colleagues and customers and we are thrilled with the tangible results that we are seeing. Our sales, as well as our website traffic has more than doubled since the new website has been live, which is fantastic and absolutely the outcome we were hoping for when we engaged the services of The Web Orchard. We now have a website that is attractive, accessible and most importantly, successful in doing the job that it was designed to do.”

To view the website please visit:

New Website for GKN

A world leader in the manufacturing of off-highway wheels and supplier of structural assemblies, GKN Wheels and Structures required a new website that would enable them to effectively engage with their global audience. Wanting to add greater impact to their online representation, GKN’s new website needed to both comply with corporate brand guidelines yet stretch the boundaries enough to produce a unique and visually exciting communications tool. GKN turned to The Web Orchard for help.

The Objective:

As a global organisation with 250 years of business heritage, the website needed to be clear and intuitive to use by everyone within its extensive multi-lingual audience. Providing an engaging yet simple user journey, the primary objective of the new website was to enable people to easily find the information they were seeking within a few clicks.

The Method:

On the challenges of the project, Peter White Director at The Web Orchard comments:

“As GKN Wheels and Structures is such a large organisation, it was vital that we delivered a website that would successfully break complex information down into a format and a flow that would be easy to digest by its audience. We had the challenge of creating an exciting new website that would be give the business its own identity.”

Appreciating the world-wide reach of the organisation, The Web Orchard focused emphasis on design and imagery. Creating the impact that GKN required whilst maximising the understanding of the written content, images that attracted attention whilst clearly demonstrating the products and their uses were incorporated. Complemented by bold design, icons and instinctive layout, the objective of the project was successfully achieved.

The Result:

Working closely with The Web Orchard to transform business needs and vision into reality, Marketing & Communications Director for GKN Sali Morris was impressed:

“Working to a very tight deadline, we were impressed with how the team at The Web Orchard were able to absorb our objectives and deliver a solution that so clearly matched our needs. Providing us with a website that effectively communicates with our audiences and our stakeholders whilst giving us the flexibility to represent who we are with our customers, we are very pleased with the fresh, vibrant website that The Web Orchard have designed for us. Perfectly representing who we are as a business, we are delighted with the positive feedback we are receiving.”

Further to the website going live, GKN Wheels and Structures have seen in increase in website traffic and inbound enquiries.

To see the website, please visit

Working in partnership with Build It International

Build It International is a charity that creates opportunities for young people and communities in Zambia through skills training, work experience and essential community building projects. Wanting to increase the reach and impact of their brand, whilst creating greater engagement with their website, Build It turned to The Web Orchard for assistance.

The Objective:

As a charitable organisation the primary objective of a new website was to effectively attract and engage with new and existing supporters. Enabling clear, intuitive navigation, it was vital that their website would enable people to quickly find the information that they were looking for, whilst also highlighting the other activities of the charity.

The Method:

Understanding the specific objective of the charity, The Web Orchard began work by researching effective design and functionality of other websites within the sector. working closely with Build It, the team at The Web Orchard were able to create detailed wire-frames to illustrate how their new WordPress website would potentially look and navigate. Director of The Web Orchard, Peter White, elaborates:

“It was important to Build It that we were able to effectively communicate with people on the work that the charity does via a clear and interactive website. We knew that simple navigation was key, as was bold and engaging design to interest people and effectively hold them on the website for longer. Working with our team of web and graphic designers, we came up with a several ideas on how to pull all of this together. Incorporating extensive imagery and content which told the story of Build It, the final concept worked incredibly well and we are very proud of the finished result.”

The Result:

Delighted with the finished website, Elizabeth Martial, Communications and Fundraising Officer for the charity expands on the positive impact that the website has had for Build It International:

“We might be a small charity, but we are professional, effective and efficient and wanted a website that reflects this. The Web Orchard have produced a new website that perfectly reflects our new brand guidelines. The clean and simple design enables easier navigation which works extremely well on a range of different mobile devices.

As a charitable organisation, it was important for us to have a high quality, off-the-shelf package that was good value and that we could easily update ourselves without incurring additional costs. This is exactly what we got. We can now keep the site fresh and current by quickly and easily changing information on our projects, updating jobs and uploading latest blog entries. We have had lots of positive comments from our supporters and we are looking forward to sharing more news and updates with them to show how their support is building brighter futures in Zambia.”

The Web Orchard puts Housing Plus Group in the driving seat

Wanting to innovate the way that they communicated with their stakeholders, customers and colleagues, one of Shropshire and Staffordshire’s largest housing providers, Housing Plus Group, turned to The Web Orchard for assistance.

Traditionally providing a paper-based annual report, Housing Plus Group wanted to publish the documentation online in a creative, interactive way. Increasing accessibility and potential reach of the information, Housing Plus Group had a fixed idea of what they wanted the report to address but needed assistance in creating the overall concept for an engaging web-based presentation of information.

Working with Housing Plus Group, The Web Orchard created the concept of a car travelling through a residential area, stopping off at various points of interest. Telling the 12-month story of the organisation through a bright bold and interactive model, the final design effectively engages the viewer and displays the information in a unique and effective way.

“It was the first time as a group that our annual report was completely digital. We are delighted with the results with thousands of views within weeks of launch. It was an absolute joy working with Web Orchard who did a first-class job of delivering what was in our heads.” Ben Payne, Marketing and Communications Manager at Housing Plus Group.

Launched in September, the 2018 Housing Plus Group annual report is now live on the website for people to view:

Fifteen Years and Going Strong

Anniversary parties don’t come much better than this! Celebrating fifteen years of business, Shrewsbury based, IT company Information Solutions treated clients from across the region with cake and fizz at a special celebration to mark the occasion.

Providing high quality IT service, support, and consultation to businesses throughout the West Midlands, award-winning Information Solutions is complemented by sister company: The Web Orchard, to provide a unique web design and development service that specialises in targeted digital marketing solutions. 

Helping businesses to grow and prosper through the utilisation of cutting-edge techniques and industry expertise, Directors Nathan Bensley-Edwards, Simon Atkin and Peter White credit the continued success of the two businesses to the proficiency of their ten-strong team. Nathan comments:

“We have always been focused on finding and employing the very best people for both Information Solutions and The Web Orchard. Experienced and extremely skilled at what they do, our team is committed to providing an expert service to our clients. Trusted by some of the UK’s leading businesses, our developers and programmers design, build and support websites and the IT infrastructure surrounding it, that span all levels of complexity. It is the talent of our team and the strong business- to-business relationships that we nurture, that has enabled us to grow in size and reputation for the past fifteen years. Of that we are incredibly proud.”

Offering clients the complete spectrum of digital and online marketing support, The Web Orchard has recently welcomed Simon Jones as Digital Project Manager to the team. Focused on maintaining their position as a leading IT and Website provider in Shropshire, Director Peter White comments on the objectives for the two businesses, for the future:

“Committing ourselves to the lifetime of a project, we provide long-term support and development to our clients, helping them to maximise the business results that they can gain from effective website and digital marketing strategy. Providing a range of IT services required to ensure that an organisation can effectively trade and communicate is the extra level of support that differentiates us from most other marketing consultancies.

Many of our clients have worked with us for a number of years, leading to us becoming the outsourced IT department for their business in many cases. Excellent working relationships and a reputation for a high-quality service and customer care is something that we aim to maintain and develop further in the years ahead.”

Receiving a variety of awards for their work over the years, Nathan, Simon and Peter are particularly proud of their focus on supporting local business. Members of the Shropshire Chamber of Commerce, the team at Information Technology Solutions and The Web Orchard have been recognised for their contribution to the economy of the town via the winning of three Mayor of Shrewsbury Awards. 

New Blog for the Security Conscious Web User

A new blog has launched for the security conscious web user, Internet Security Central aims to keep readers safe with tips, advice and resources.

Our lives are increasingly connected to the internet through our smartphones, tablets and IoT (Internet of Things) devices, each comes with a unique set of challenges when it comes to security.

The site helps guide users through the complex landscape of internet security with easy to read guides and top tips lists. It helps to answer questions such as whether you need antivirus software for iPhones and Android devices.

Since launching in January, Internet Security Central, has already covered topics such as the recent Meltdown and Spectre CPU flaws and a run down of the top hacks/leaks from 2017.

A series of articles on crypto currencies such as Bitcoin and Ethereum has been tracking their rise and fall over the past few months as well as looking at alternative coins such as Litecoin and Ripple.

Internet Security Central can be visited at or on Twitter and Facebook.




For more information contact [email protected]

Shropshire Web & IT Company Reveals New Brand

One of Shropshire’s leading web and IT companies has recently revealed its new logos and branding, to support its growth to becoming one of the region’s best technological companies.

The new branding follows a previous office move within Shrewsbury, which has allowed Information Solutions and its sister company, The Web Orchard, to hire additional staff to support their commitment to providing the best web and IT services within the region.

Peter White, one of the directors of Information Solutions, says, “Over the past year our businesses have gone from strength to strength, and with future development planned it’s been great to move into the larger offices and refresh the branding so it better reflects the two companies as we progress into this phase of the company.”

“We’re also happy that we’ve been able to remain in The Pump House in Shrewsbury as it’s a great low energy and environmentally friendly building, and allows us to have a great central hub for working with the whole of Shropshire and the West Midlands.”

Along with its aim of providing the best IT and web services to its clients, the company is also dedicated to providing valuable services for the larger community.

The company which also runs the popular Love Shrewsbury website and the Community Hub web services for local parish councils – has helped dozens of local businesses and organisations create an online presence for themselves.

The company’s rebrand was carried out by Carl Jones Design, and it is not the first time the two companies have worked together, having recently worked on projects such as the new Housing Plus Group, Blue Square Building, and Battlefield 1403 websites.

Set up in 2003 Information Solutions has become one of the region’s leading professional IT support providers and web development companies.

With clients based throughout Shropshire and the greater West Midlands area Information Solutions are able to offer a whole suite of IT services from bespoke IT Support Packages to the latest cloud based services and effective IT Security Solutions.

The Web Orchard specialises in Drupal and WordPress content management systems and has developed websites such as Telford Shopping Centre, Shropshire Fire and Rescue and Shrewsbury Town Council during its ten years history.

Information Solutions aim ‘To be the leading IT & Web provider in Shropshire, the business that people want to work WITH and FOR

Community Hub helps parish councils stay online

While Shropshire Council closed its web service for community websites last week, the first parish council websites created by Community Hub are currently being launched.

Shrewsbury based web development company, The Web Orchard, created Community Hub the easy to use parish council website service earlier this year. Community Hub was designed specifically for community and parish councils, and offers a whole range of features that weren’t available on the old Shropshire Council service.

The first parish council websites hosted on Community Hub went live a few weeks ago, with more going live every day. One of the first councils to launch their Community Hub website was Montford, whose clerk, Ian Hutchinson, said: “We are very happy with our very successful Community Hub website which has been tailored by The Web Orchard specifically to our requirements for quick and easy management by a part-time clerk to a typical Shropshire parish council.”

Shrop.NET, was originally developed by Shropshire Council in 2008 to help the county’s parish and community organisations create websites for the first time. However, the service has become severely outdated in recent years due to the lack of updates and redesigns – which led to the decision to stop supporting the service from the Council in its recent cost cutting measures.

This has led to a number of Shropshire’s Parish Council’s being left without websites which after the new Transparency Code regulations came into force last year is not practical or feasible. These new regulations set out that smaller councils are now required to publish a range of different publications throughout the year on an accessible website for the public.

Pete White, director at The Web Orchard said, “We’re excited to see how Shropshire’s parish council’s websites will grow in the coming months as they take complete control over them and the content.”

Shrewsbury web company wins gold at Mayor of Shrewsbury awards

Local web development agency, The Web Orchard, picked up a gold award at the annual Mayor of Shrewsbury’s awards ceremony last night. The current Mayor of Shrewsbury, Councillor Miles Kenny, presented the annual accolades to individuals and businesses which have made a significant contribution to the town during the twelve months of his office.

After previously picking up gold and silver awards for their other business ventures they were presented the gold business award in recognition of The Web Orchard’s enhancement of the economy of Shrewsbury.

Speaking of their award Pete White, Director at The Web Orchard, said, “We’re thrilled to have recognition for the hard work we’ve put into establishing The Web Orchard as one of Shrewsbury’s leading web development agencies.”

Based in Shrewsbury Town Centre, The Web Orchard, complete projects for organisations from all around the world and provide Drupal and WordPress development, managed hosting and marketing services.

Since The Web Orchard’s formation in 2007 the company has worked with a number of clients including the Shropshire Fire & Rescue Service, Original Shrewsbury, Love Shrewsbury and Telford Shopping Centre.