It’s ten times harder to build your own website. With a customers site you can find out exactly what they want, make suggestions of what they could do and come up with a specification covering the site plan, design, structure etc.
When building your own website however you already know what you do as you do it every day yet it seems a whole lot harder turning that into an appealing website.
As with most of our projects we turned to our designer to put together the graphical elements. We’ve been slowly building on our marketing material over the past 18 months with folders, business cards and more recenltly our brochure so we had a good selection of branding material to base the design on.
Next we turned to our copy writer to help turn what we knew so well into content that would be informative and appealing to the reader. We spent a lot of time working through every paragraph to minimise the jargon and waffle.
Finally we needed to turn the design and text into a website. We went through several iterations with some of the finer elements, the block at the top that fades between services took us especially long to get right.
The end product we hope showcases the business in the way we want it to be seen, the balance between professional and business IT services works well and compared to the local competition we feel we’ve got a really strong offering.
Let me know what you think and find out more at www.info-sol.co.uk.