How Real Time Stats Help us Love Shrewsbury

On the Love Shrewsbury site we average around four new articles per day, over weeks and months this is a lot of content. What is really key for us is knowing what content is popular so that we can target specific events and topics that we know will engage our readers.

We have two main ways of gathering data, firstly through Google Analytics and secondly through our trending data.

Google Analytics

Google analytics gives us a huge amount of data, from where people have come from geographically, how they found the site on the Internet and how long they spent on the site. We can gather reports of popular articles over a given time period so that we can see which are the most popular.

Through Google Analytics we also have access to real time stats. These are useful for when an article goes viral on Facebook or Twitter as we can react quickly and interact with the community to build a relationship with our reader base.

Statistical data is especially important for seeing how successful a particular article or campaign has been. For instance if certain articles have a higher proportion of online shares we can measure the social impact of an article and compare to other traffic sources such as search engines. If we’ve promoted articles using Facebook ads or promoted Tweets we can measure the impact in real time as well as over longer periods.

Trending Data

Trending data is collected by Love Shrewsbury rather than a third party and is used to show which articles are currently the most popular. Its calculated based on the number of hits an article receives. A score is generated and then halved every three hours (ie a half life) so that we only see current popular articles rather than popular articles of all time. Twitter and the BBC use similar calculations when showing their trending data.

This data then forms the basis for our trending page and our weekly newsletter

By keeping a close eye on both our analytical and trending data Love Shrewsbury are able to not only provide great quality content but interact and establish a vibrant and lively community using social media.

New Website – Love Shrewsbury

The wrap has officially been taken off an exciting new website for Shrewsbury today. Love Shrewsbury has been set-up to celebrate everything that is positive about the county town, promising to deliver the very best for Shrewsbury in terms of news, what’s on, business and much more. brings together various strands and areas of the town – and the site has immediately been attracting positive feedback from Councillors, local townspeople and business owners within hours of launching. There is already the unique chance for visitors to the website to enter a competition to win free tickets to the Fields Forever festival at the Shrewsbury Showground in September.

The What’s On zone of the website enables people to discover the wide variety of events that are taking place across the town and this is enhanced by the Tourism area, which highlights things of interest to those considering spending a day, weekend or even a week in Shrewsbury. A Community zone will showcase worthwhile community initiatives and is destined to become a popular feature with site visitors, whilst other areas of the new website include Pulse, an area for younger residents of the town – and finally business, for the commercial community of Shrewsbury.

The Love Shrewsbury site has been set-up via a partnership of Michael Tinkler from the increasingly popular Severn Magazine, Peter White and Nathan Bensley-Edwards from The Web Orchard and Habib Malik-Mansell, Marketing Assistant at the Hive in Shrewsbury.

Habib Malik-Mansell said “We are excited to finally be launching the Love Shrewsbury website. Based on the positive response so far, we are confident that the Love Shrewsbury website is just what is needed to promote all that is positive about the town, encouraging a sense of community and pride in everything that Shrewsbury has to offer – for both those who live and work here, plus tourists from elsewhere”.

People are invited to check out the new website for themselves, by visiting