New Website – Love Shrewsbury

The wrap has officially been taken off an exciting new website for Shrewsbury today. Love Shrewsbury has been set-up to celebrate everything that is positive about the county town, promising to deliver the very best for Shrewsbury in terms of news, what’s on, business and much more.

Loveshrewsbury.com brings together various strands and areas of the town – and the site has immediately been attracting positive feedback from Councillors, local townspeople and business owners within hours of launching. There is already the unique chance for visitors to the website to enter a competition to win free tickets to the Fields Forever festival at the Shrewsbury Showground in September.

The What’s On zone of the website enables people to discover the wide variety of events that are taking place across the town and this is enhanced by the Tourism area, which highlights things of interest to those considering spending a day, weekend or even a week in Shrewsbury. A Community zone will showcase worthwhile community initiatives and is destined to become a popular feature with site visitors, whilst other areas of the new website include Pulse, an area for younger residents of the town – and finally business, for the commercial community of Shrewsbury.

The Love Shrewsbury site has been set-up via a partnership of Michael Tinkler from the increasingly popular Severn Magazine, Peter White and Nathan Bensley-Edwards from The Web Orchard and Habib Malik-Mansell, Marketing Assistant at the Hive in Shrewsbury.

Habib Malik-Mansell said “We are excited to finally be launching the Love Shrewsbury website. Based on the positive response so far, we are confident that the Love Shrewsbury website is just what is needed to promote all that is positive about the town, encouraging a sense of community and pride in everything that Shrewsbury has to offer – for both those who live and work here, plus tourists from elsewhere”.

People are invited to check out the new website for themselves, by visiting http://www.loveshrewsbury.com/

Shrewsbury IT Firm Recognised For Their Work With Local Businesses

Shrewsbury based Information Solutions Limited have won an award at the Mayor of Shrewsbury annual awards ceremony. The award was presented by the mayor in recognition of Information Solutions’ “outstanding contribution to the community in the business sector”.

On receiving the award, company director Simon Atkin said: “It’s great to be recognised for the hard work we do in the town helping local businesses with their IT requirements. We’ve been helping local companies to improve their competitive edge with advanced information technology for the last nine years. Information Solutions also trade as The Web Orchard and we’ve been very involved with local creatives to add web development to our portfolio. We like to think that the services we provide are of great benefit to the town”.

Presented by Mayor of Shrewsbury, Councillor Tony Durnell, the awards are held annually at the town’s Guildhall and cover categories including Business, the Environment, Tourism, Community and Youth activities. Shrewsbury takes civic pride in being an innovative and dynamic area for businesses.

Information Solutions have been providing IT Support and Services to businesses throughout The Midlands and Wales since 2003. They serve some of the largest – and smallest – organisations in the area from their offices in The Pump House, Shrewsbury. The company provides a wide range of services, from advanced ecommerce websites and advanced network installations through to computer maintenance and IT consulting services.

Building the New Information Solutions Website

It’s ten times harder to build your own website. With a customers site you can find out exactly what they want, make suggestions of what they could do and come up with a specification covering the site plan, design, structure etc.

When building your own website however you already know what you do as you do it every day yet it seems a whole lot harder turning that into an appealing website.

As with most of our projects we turned to our designer to put together the graphical elements. We’ve been slowly building on our marketing material over the past 18 months with folders, business cards and more recenltly our brochure so we had a good selection of branding material to base the design on.

Next we turned to our copy writer to help turn what we knew so well into content that would be informative and appealing to the reader. We spent a lot of time working through every paragraph to minimise the jargon and waffle.

Finally we needed to turn the design and text into a website. We went through several iterations with some of the finer elements, the block at the top that fades between services took us especially long to get right.

The end product we hope showcases the business in the way we want it to be seen, the balance between professional and business IT services works well and compared to the local competition we feel we’ve got a really strong offering.

Let me know what you think and find out more at www.info-sol.co.uk.